Market Research
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Clothing made from soft, breathable fabric & having hypoallergenic natural made materials such as cotton, bamboo or silk.
sensory cONSUMER Needs In Apparel
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compression garments such as snug-fitting shirts or leggings that provide a sense of security, and help in reducing sensory overloads.
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Fit clothing that does not constrict movement or put pressure on the body by using elastic-free waistbands & loose collars can reduce overstimulation.
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Fabrics & Finishes clothing made from advanced temperature regulating materials such as phase change materials (PCMs), Outlast, or moisture-wicking fabrics. These fabrics can help regulate body temperature by either absorbing excess heat when it's warm or releasing stored heat when it's cold.
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Adaptive clothing options designed specifically for individuals with sensory challenges. These may have features such as sound reducing magnetic closures, easy zippers, or Velcro fasteners.
COMPETITOR RESERACH
JOE & BELLA
Prada is a pioneering Italian luxury fashion brand known for its innovative designs and influence in the industry. They own other prestigious brands, like Miu Miu. Prada's commitment to sustainability, social responsibility, and cultural innovation positions them as leaders in the ever-evolving world of luxury fashion. In Q4 2022, Prada was ranked as the world's top fashion brand, underlining its continued global appeal and trendsetting status.
Brand overview
target market
competitive advantage
PRADA
ADATIVE MARKET
VON RUIZ
VonRuiz is a contemporary fashion brand that seamlessly blends natural elements with cutting-edge technology. Our collections symbolize the harmonious coexistence of manmade and natural, creating clothing that's both stylish and eco-conscious. We're on a mission to redefine fashion, emphasizing our responsibility towards the environment and showcasing the beauty in this delicate balance.
Capabilities
cognitive
Price Range
$130-$850
Location
International
Age Range
25-47
VonRuiz stands out through its commitment to innovative sustainability, nature-inspired aesthetics, and the unique fusion of fashion and environmental consciousness. With meticulous craftsmanship, ethical responsibility, and versatile appeal, VonRuiz offers a fashion-forward, eco-conscious choice for individuals who appreciate both style and responsible choices.
TRADITIONAL MARKET
RALPH LAUREN
Ralph Lauren Corporation is a global leader in luxury lifestyle products across various categories, known for inspiring a better life through authenticity and timeless style. With a diverse brand portfolio, they have significantly influenced global fashion and culture. Their commitment to the "Ralph Lauren Way" values has been pivotal in their enduring success, and they aim to become a leading luxury lifestyle company, underpinned by their core purpose of inspiring a better life.
SENSE-ATIONAL-YOU
"Sensational You" is dedicated to transforming the fashion industry with sensory-friendly clothing designed for children with Autism Spectrum Disorder and Sensory Processing Disorder. mission is to seamlessly combine functionality and style, ensuring every child feels confident and comfortable in their clothing.
STEVE MADDEN
Steve Madden, founded in 1990 with a modest investment, has become an iconic footwear brand celebrated for its unique and creative designs. Inspired by rock and roll and New York culture, Steve Madden empowers individuals to embrace their uniqueness with on-trend footwear. With a global presence in over 80 countries, it's a destination for footwear and accessories, all centered around authenticity and individuality.
RADAR CHART EVALUATION
Competitor and consumer research identified five crucial design factors for product development. These factors are ranked on a scale from 0 (center) to 5 (edge) to assess their fulfillment in the current marketplace. The chart reveals that adaptive brands excel in innovative design and ease of use but fall short in modern aesthetics. Conversely, traditional brands prioritize aesthetics but lack adaptive functionality. This collection seeks to strike a balanced approach, aiming to meet each factor evenly by moving towards the center and expanding outward.
CHART ANALYSIS
Capabilities
cognitive
Price Range
$35-$70
Location
International
Age Range
7-25
"Sensational You" With a primary focus on children affected by Autism Spectrum Disorder and Sensory Processing Disorder, it is one of the few brands in the world that wholeheartedly dedicates itself to this cause. By providing sensory-friendly, expressive, and highly functional clothing, "Sensational You" goes beyond mere fashion – it is a force for inclusivity and acceptance, aiming to meet the cognitive and emotional needs of these extraordinary children with genuine care and understanding.
Brand overview
Capabilities
cognitive/Mobility
Price Range
$93-$14
Location
North America
Age Range
50-95
With a focus on adaptive apparel for seniors, including those with Parkinson's, featuring CareZips and clothing for wheelchair users with mobility issues, Joe & Bella's competitive advantage lies in its comprehensive, inclusive approach to meeting the unique needs of older individuals, ensuring comfort, dignity, and ease in dressing.
Brand overview
target market
competitive advantage
target market
competitive advantage
Joe & Bella is at the forefront of contemporary adaptive apparel Born from a family's personal experience of caring for aging parents, Joe & Bella is dedicated to enhancing the lives of seniors and caregivers while allowing individuals to express their unique identities through their clothing.
Brand overview
Aesthetic
Modern
Location
International
Price Range
$159-$41
Age Range
26-45
Steve Madden excels through innovative, trend-setting designs that empower individuality in footwear fashion. With a global presence, it has become a lifestyle destination, emphasizing authenticity and celebrating uniqueness to stand out in the industry.
Brand overview
target market
competitive advantage
target market
competitive advantage
Aesthetic
contemporary
Location
International
Price Range
$7,900-$650
Age Range
18-44
Prada's competitive edge lies in its innovative design, diverse brand portfolio, and strong commitment to sustainability. As cultural influencers, they transcend fashion trends and maintain a global appeal, firmly establishing themselves as leaders in the luxury fashion industry.
Aesthetic
Timeless
Location
International
Price Range
$3,890-$70
Age Range
33-35
Ralph Lauren Corporation's competitive edge is rooted in innovation, sustainability, and personalization. They lead with initiatives like the "Color on Demand" platform, offer personalized on-demand products, and provide a seamless virtual retail experience. With a heritage spanning over 50 years, Ralph Lauren's legacy of timeless style and authenticity places them at the forefront of the luxury lifestyle market.
Brand overview
target market
competitive advantage
Consumer Profiles
Sarah a dedicated 24-year-old middle school teacher who understands the daily challenges of clothing-related sensory discomfort. Managing Complex Post-Traumatic Stress Disorder (CPTSD), she actively seeks solutions to promote comfort and well-being in the classroom, recognizing the importance of clothing that respects sensory needs.Desires
"Having apparel that allows me to focus on my students and teaching, rather than grappling with the discomfort of clothing, is a crucial aspect of my daily life as an educator."BIO
AGE
24
Occupation
Middle School Teacher
$51k
Location
Seattle Washington
The data collected through interviews was conducted from individuals who have hypersensitivities to apparel. Employing template analysis, we extracted functional, expressive, and aesthetic needs, along with demographic information and direct quotes. This meticulous and structured approach guides the development of our garment line, ensuring it caters to the unique and multifaceted needs of individuals with cognitive sensitivities.Frustrations
"As a middle school teacher living with CPTSD, the daily struggle with regular clothing is an added layer of stress.AGE
44
Gabriel works in the competitive world of finance while Living with autism, he has faced unique challenges related to clothing. He actively seeks attire that not only exudes a polished look but also respects his sensory needs. Finding clothing that marries comfort and style is a critical component of his success in the financial industry.Occupation
Investment banker
$80k
Location
Washington DC
“ I’m sensitive to the feel and fit of clothing and especially tags! I love Eileen Fisher because the materials arenatural fibers and the fit is loose.”
DENISE DARYA
“For most of my life, the biggest source of discomfort for me has been pants, I could never really tolerate 100% cotton denim, I found them super heavy and restricting.”
BIO
Denise is a real estate agent who has a passion for acquiring high-end fashion clothing. Her profession demands a polished appearance when showcasing properties, but she prioritizes comfort. She continuously seeks out comfortable and adaptive apparel that seamlessly integrates with her professional wardrobe.BIO
AGE
25
“I cant tolerate necks other than V shape, anything close to my collar bone drives me crazy, same if the sleeve border is exactly at the elbow level.”
Occupation
Real Estate Agent
$96k
Location
Chicago Illinois
GABRIEL NOALAN
Desires
"As a female real-estate agent with ADHD, finding the right professional attire that accommodates her sensory needs is a priority."Frustrations
"The seams scratch and tug, the tags itch incessantly, and the closures can be a never-ending struggle."Frustrations
"From itchy fabrics to restrictive designs, these clothing-related challenges can detract from my focus on my work."Desires
"I'm continually in search of solutions that align with my sensory needs, ensuring I can perform at my best without being distracted by the clothing I wear."